Drag Specialties Adirondack Run heads for the hills


Early next week, New York's Adirondack Mountains are gonna be a-rumblin'.

That's when the first ride of Drag Specialties Adirondack Run kicks off and a host of the V-twin distributor's dealers, sales employees and vendors fire up two days of camaraderie, riding, dining mingling, schmoozing and scoping out the latest and greatest products.

Born from the desire to bring together the distributor's vendors, dealers and well-known names to help build relationships, the Adirondack Run is the fifth installment of Drag's popular annual rides.

Four previous trips took dealers through South Dakota's Black Hills, North Carolina's Blue Ridge Parkway, the Ozark Mountains and California's Redwoods. So, if it looks like there's another reason for the yearly bash, there is.

"It [also] gives us the chance to ride motorcycles in great locations," says Jim Matchette, Drag Specialties' national sales manager. "That's why we all got into the business in the first place."

Qualifying dealers will join the group this year at the Ft. William Henry Resort on Lake George in upstate New York. To qualify, dealers were required to buy a specific amount of product through participating vendors (see below for list of participating vendors).

The event starts Sept. 19 with Performance Alley — what amounts to a small trade show — featuring vendors and their products. The Alley, Matchette says, gives dealers the chance to talk with vendors about their offerings, get selling and merchandizing tips, and learn what's new for 2011. Following this are two days of riding through wooded Adirondacks, group lunches and dinners.

Dealers will have the chance to take advantage of a post-ride promotions that gives them a certain percentage off orders of products from all participating vendors. A pre-ride promotion was in effect through summer.

Matchette says that all past four rides have been outstanding and that it's been great seeing the level of enthusiasm of the dealers — both new and the ones who attended previous trips. They've also picked locations with great roads and fantastic scenery, he adds.

"We hope the dealers have a great time and realize how much we appreciate their business," Matchette says. "It's important for the dealers to try new products that participating vendors have to offer and build relationships with those vendors.

The Adirondack Run vendors include:

posted by Dennis Johnson