BOLOGNA, Italy - Next year U.S. Ducati dealers will have access to Audi financing, Gabriele Del Torchio, CEO of Ducati Motor Holding, said today during a press conference in which he also announced the brand’s record sales in 2012.
“We are working together with our Audi financing colleagues to make available a program to our customers in the United States,” Del Torchio said. “And I think this will be a tremendous improvement of our ability to further our presence in the North American market. For the time being, we’ve already established relations here in Europe. The program is going very well in Italy, and quite soon we will add France and Germany. But in America I think we will be ready for next year.”
Ducati closed 2012 with revenue of 606 million euros, an increase of 16 percent compared with 2011. The company last year delivered 44,102 motorcycles to customers. Del Torchio said Ducati broke records in terms of deliveries, production and profits.
“These outstanding results further underline the security of the company, which is, also thanks to the Audi Group acquisition, better structured and organized than ever before and ready to confidently face future challenges,” Ducati stated in a news release.
Ducati announced in January that unit sales in the U.S. increased 21 percent in 2012 compared with the year before. Sales now have increased for the past 30 months, and the U.S. is Ducati’s “primary-focus market,” Del Torchio said. He noted that the more than 9,300 units sold by U.S. dealers in 2012 was twice the volume they sold in 2003, even while the overall motorcycle market contracted by more than half during the same period.
Ducati also is faring well in other parts of the world. “We are also achieving major results and important goals throughout the Far East, thanks to a marketing policy which specifically targets new and emerging markets and has returned growth in terms market share and profits,” Del Torchio said.
It’s been not quite a year since the Audi Group purchased Ducati. “We are already utilizing our synergies with Audi,” De Torchio said. The companies are working together on lightweight construction, materials, engine efficiency and even a kinetic energy recovery system (KERS) for motorcycles. About the latter, Del Torchio noted that racing rules don’t currently permit KERS, and that it was too early to speculate on whether the technology will find its way to production bikes.
Posted by Arlo Redwine. Photo courtesy Ducati.