Ducati dealers break monthly sales record in May

Publish Date: 
Jun 4, 2012

Ducati says retail sales in North America increased 49 percent in May compared with the same month last year, reaching 1,782 new motorcycles sold and marking the company’s all-time monthly record.

The May sales number surpassed the prior record set in June 2008 by 388 motorcycles, or 28 percent.

Year-to-date retail sales growth of 19 percent to 4,844 units also marked an all-time record for the January-to-May period, with consistent growth across all motorcycle segments. When compared with the same period in 2010, year-to-date sales were up 98 percent.

“This fantastic result confirms the customer’s enthusiasm for our brand that has led us to double our sales in just 24 months,” said Cristiano Silei, Ducati VP of Global Sales and CEO of Ducati North America. “The increasing appeal of our expanding product line, our experience-based marketing strategy, and the strengthening of our dealer network represent the key building blocks that will continue to fuel our future growth.”

May 2012 sales results were buoyed by the introduction of two new models, the 1199 Panigale and the Streetfighter 848, combined with the continued success of the high-end Multistrada and Diavel families.

Posted by Arlo Redwine

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