Ducati Enters Fast-Growing India Market

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Ducati says it plans to enter the Indian motorcycle market through a partnership agreement with Precision Motor India Private Limited, an importer/distributor also representing luxury brands Porsche, Audi, Fendi and Dolce & Gabbana.

Ducati CEO Gabriele Del Torchio, speaking yesterday at a press conference in New Delhi, described India as "a country with significant potential for growth in the motorcycle sector."

"The partnership promises to strengthen significantly over time thanks to a marketing plan that provides for gradual penetration of the Indian market," Del Torchio said. "We strongly believe that the Indian fast growing market is of a strategic importance, we'll do our best to consolidate our presence and to capitalize on the huge opportunities this country can offer.

"The passion that I have for this glorious marquee is both a source of pride and a stimulation to promote and develop Ducati's entry into the Indian market," said Ashish Chordia, Chairman and CEO of Precision Motor India Private Limited. "I am honored by this partnership and I am sure that Ducati will also have a great future in this country."

Precision Motor India will serve as the exclusive importer of Ducati motorcycles in India. Del Torchio said Ducati intends to develop a detailed launch strategy with Precision Motor India "over the next few months."