Ducati motorcycle retail sales up 21 percent in 2012

Publish Date: 
Jan 17, 2013

CUPERTINO, Calif. - Ducati North America is calling 2012 a record sales year, with 10,833 units retailed, up 21 percent over 2011.

The result marks the company’s 10th consecutive quarter of increased sales and further solidifies North America as Ducati’s No. 1 global market.

Each North American region reported sales increases in 2012, with the U.S. growing 21 percent, Canada 25 percent and Mexico 7 percent.

Ducati’s line of apparel and Ducati Performance accessories also registered new sales records, with annual growth of 42 percent.

“Ducati’s new all-time sales record and the consistent growth in all North American markets confirm our customers' extremely positive response to our products and marketing programs,” said Cristiano Silei, CEO of Ducati North America. “We are fully geared to continue this growth in 2013 with many highly anticipated new products and our strongest dealer network to date.”

Ducati said that the largest and most diverse product offering in its history continues to attract customers:

  • Ducati’s flagship Superbike, the 1199 Panigale, saw impressive sales in its first months on the market and earned “Bike of the Year” honors by Motorcyclist magazine.
  • The new Streetfighter 848 was awarded "Best Middleweight" by Cycle World magazine.
  • The Monster family of motorcycles, Ducati’s highest selling models, celebrates its 20th anniversary in 2013.
  • The Diavel received “Best Cruiser” by Cycle World magazine and by MotorcycleUSA for the second-straight year.

New models for 2013 include the completely redesigned Hypermotard family as well as new versions that expand Ducati’s offering in the adventure-touring segment: the new flagship Granturismo, which completes a refreshed Multistrada lineup, and the new, more versatile Diavel Strada and Hyperstrada.

Posted by Arlo Redwine. Photo courtesy of Ducati North America.