Ducati NA announces 12-month sales record

Publish Date: 
Jul 12, 2012

CUPERTINO, Calif. - Ducati North America announced that sales through June reached a new 12-month high (surpassing the previous record set in 2007) with 10,094 new motorcycles delivered.

Ducati also recorded a retail sales gain of 26 percent in the second quarter compared to the same period in 2011, marking the eighth consecutive quarter of growth. The success further solidifies North America’s position as Ducati’s largest global market, the OEM stated.

Ducati also reported growth for the brand’s apparel and accessories line with a 25 percent increase in the second quarter.

Growth was fueled by the arrival of new models in dealerships, including the 1199 Panigale Superbike, which recently earned “2012 Motorcycle of the Year” by Motorcyclist magazine, and the Streetfighter 848. Also new is the Diavel Cromo, a vintage interpretation of the Diavel with a chrome-plated tank and classic Ducati logos.  

“There are many factors that led us to reach this milestone, but none are as significant as the constant support we receive from our passionate customers and the tremendous contributions that are made daily by our dealer partners,” said Cristiano Silei, CEO of Ducati North America. “Combined with the company’s most attractive commercial and marketing programs to date and the largest product line in our history, we are confident this growth will continue into the rest of 2012.” 

Ducati said it will continue to strengthen its dealer network through “investments in advanced dealer trainings, new experience-based marketing initiatives, and further integration of the brand’s new Retail Identity program.”

Posted by Arlo Redwine. Press image courtesy Ducati