Ducati Newport Beach repeats for OEM's top sales award

Publish Date: 
Oct 12, 2012

COSTA MESA, Calif. - Ducati Newport Beach once again has won Ducati North America's top sales award. It's the second time in two years.

According to Ducati, the beachside store located along one of the area's busiest thoroughfares posted a 25 percent year-over-year increase in new bike sales from 2011 to 2012. Along with the top slot, Ducati Newport Beach also led the OEM's Southwest region in new-unit sales.

The Newport Beach store also carries Triumph motorcycles. It is a Dealernews Top 100 Dealer.

The store received the award during Ducati's recent dealing meeting in San Diego.

"Our third year in business has been an amazing one for us," said dealer principal Michael Guerin. "We're honored to be Ducati's top shop the second time around, but we're not focused on awards. Top racers always say they are focused solely on winning one race at a time and let the championship's chips fall where they do. Every day, we've focused on our mission of maximizing the customer experience. We've kept our momentum rolling and didn't back off the throttle all year. If this leads to national titles, we'll collect the trophies and get back to work."

Ducati Newport Beach's first accolades came soon after opening in 2009, when it won Ducati's Best New Dealer award. The shop was runner-up in Southwest region sales for 2010.

Last year, the dealership (see staff photo, left) sold more Ducatis than any other in North America and topped the Southwest sales charts again.

Ducati Newport Beach's 8,400 sq. ft. dealership has 30 Ducati motorcycles on its showroom floor at all times, as well as a comprehensive selection of Ducati accessories and apparel. Its currently expanding service department has six bays and employs five mechanics, three of whom are master-trained Ducati technicians. The store holds live race screenings, owner's clinics, bike nights, suspension seminars, fashion shows, barbeques and exclusive events.

In May, Ducati Newport Beach held the national dealer launch for the manufacturer's groundbreaking Panigale superbike, a motorcycle that accounted for many of the shop's 200-plus unit sales.

Press release posted by Dennis Johnson