Ducati North America launches eBay gear store

Publish Date: 
Nov 22, 2013

SAN LUIS OBISPO, Calif. - Ducati North America has launched an eBay store that fulfills genuine Ducati apparel and accessories through its certified retail partners, with the help of Shopatron.

As one of Shopatron’s launch partners on eBay via Shopatron Marketplace, Ducati’s eBay store has already delivered a 15 percent incremental lift to the brand’s online sales, according to Shopatron.

The Shopatron order exchange lets manufacturers funnel online orders to their retail channel for ship-from-store fulfillment, giving partners a share of their eCommerce sales.

The launch of the Ducati USA eBay Store brought a wide variety of authentic Ducati accessories and apparel to fans of the iconic bike manufacturer. “Ducati’s successful venture with Shopatron Marketplace serves as proof of the changing landscape and sales potential on eBay,” said Shopatron founder and CEO Ed Stevens. “Their success is a prime example for what is possible when brands combine the distributed order management of Shopatron with the expansive consumer reach of eBay.”

Ducati first partnered with Shopatron in 2009. In total, 38 powersports brands partner with more than 1,800 fulfillment partners on the Shopatron network. From January 2011 through December 2012, powersports brands with Shopatron increased same-store sales revenue by 68 percent, according to Shopatron.

eBay Motors is one of the largest online marketplaces for buying and selling automotive goods, and is consistently ranked the No. 1 automotive site by Nielsen//NetRatings.

Shopatron Marketplace opens the door for brands to take control of the customer experience on eBay. Through the order exchange, brands leverage retailers to fulfill orders from official branded eBay stores. 

Posted by Holly Wagner