Ducati Plans Expanded Demo Schedule

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Ducati Motor North America plans to increase its brand exposure this year by adding more bikes and more stops to its demo schedule.

Ducati is adding a second semi to its demo fleet that'll be scouring the nation this summer. Outfitted in — what else — red, the new truck will be dedicated to marketing the company's Hypermotard.

Both trucks will visit select dealerships as well as appear at AMA races at Daytona Motor Speedway and Miller Motorsports Park and MotoGP events at Laguna Seca and Indianapolis.