Ducati posts 24 percent sales growth for third quarter

Publish Date: 
Oct 26, 2012

CUPERTINO, Calif. - Ducati North America reported a 24 percent retail sales increase during third quarter compared to the same three-month period a year ago, "earning the company its ninth-straight quarter of retail sales growth," it said.

Ducati dealers collectively posted a 40 percent sales increase in September, the OEM reported.

The OEM attributed its growth to strong customer demand for several of its products including the 1199 Panigale and the Diavel (see image), which became the company's highest growing product in September, sporting a 66 percent increase compared to September 2011.

"We have paid very close attention to the desires of our customers in North America and believe that we have successfully developed the most appealing product offering in the brand's history," said Cristiano Silei, CEO of Ducati NA. "We are confident that 2012 will finish as a record year for Ducati."

Posted by Mary Slepicka