Ducati Reveals 2010 Lineup Prior to EICMA

Publish Date: 
Nov 9, 2009

DUCATI REVEALED  today its 2010 lineup, one day prior to the opening of the EICMA show in Italy.

Highlights were the new Multistrada 1200 (available in standard, standard with ABS, S Sport and S Touring editions), new Corse livery for the 1198, two new Hypermotard 1100EVO models and technical advances in the Monster family.

Click here to download a Ducati-supplied overview of the Multistrada 1200 in its three versions.

“In 2009 Ducati has faced a year of important challenges but also one of important opportunities,” Gabriele Del Torchio, president of Ducati Motor Holding, said during the press conference. “The challenges arrive from a market that has entered a significant worldwide slump and where the segment in which we operate could have dropped by 35 percent by the end of this year.

“In this scenario,” Del Torchio continued, “Ducati knew how best to react, so much so that our shares have continuously grown, and in 2009 we will register a record share of 7.2 percent on a worldwide level.”

Del Torchio cited successes in what he called the company’s three fundamental pillars: product, the distribution network and the brand. Ducati now distributes in 80 countries and recently opened stores in Shanghai, Mexico City and Vietnam.

To begin the conference, Ducati presented a new Ducati Corse logo. Then it revealed the 2010 models.

Claudio Domenicali is general director of Ducati Motor Holding. “The new Multistrada 1200,” he said, “provides Ducati with an important opportunity to penetrate what is, for us, a completely new market segment, with a totally innovative concept in terms of performance, usability and technological content. [It is] four bikes in one, with four different riding modes, traction control and electronic suspension. But, most importantly, [it’s] a true Ducati in its style, design and advanced technology, derived directly from Ducati’s racing experience on tracks across the world.”

The Ducati press release from which this information was taken continues as follows: (Continued)