Ducati Reveals Objectives To 2010

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Ducati Motor Holding S.p.A. has revealed some details concerning the company's business plan for the two-year period through 2010. The company released the information following a Jan. 15 board of directors meeting in Milan.

Ducati's strategic objectives include:
  • strengthening its position in the premium sportbike segment;
  • focusing on the development and management of a product's life cycle;
  • focusing on pricing, margins and internal efficiencies to improve financial results;
  • further developing the distribution network and expanding the customer base;
  • exploiting the brand's potential to increase its accessories and apparel businesses and licensing revenues

Ducati's financial targets include:
  • increasing sales 10% CAGR (Compound Annual Growth Rate) from 40,761 bikes in 2007 to 54,000 in 2010;
  • increasing revenues about 10% CAGR through 2010, compared with 398 million euro in 2007;
  • increasing EBITDA up to 20% of revenues in 2010, compared with 13% of 2007;
  • altering ratio debts/equity from 5% in 2007 to positive cash in 2010;
  • achieving return on equity of about 15% in 2010.