Ducati Still Growing

Ducati Motor says worldwide motorcycle registrations of its brand during the first half of the year totaled 26,007 units, up 7.1 percent from 24,281 units during the first six months of 2007. Ducati unofficial registrations in North America during the first six months totaled 5,827 units, up 2.4 percent from 5,692 units during the comparable period in 2007.

Ducati Motor says it shipped 28,704 motorcycles worldwide during the first six months of the year, up 25.5 percent from 22,873 units shipped in 2007. The OEM says it shipped 6,226 units to North America during the first six months of the year, up 7 percent from 5,816 units shipped during the same period last year.

Ducati says results benefited from increased sell-in, a better absorption of fixed costs, and a richer product mix — including the new Superbike 848, 1098R, Hypermotard and Desmosedici RR.

"We are satisfied with the first semester 2008 results which show a marked improvement on the same period last year," says Ducati CEO Gabriele Del Torchio.

However, despite the improved results, he remains wary of the future: "The general downturn in almost all countries served, which is predicted to continue into the second half of the year, and the normal seasonal nature of sales, suggest a prudent outlook should be maintained," he says.