Ducati North America announced a record retail month in June; surpassing the previous all-time high set in May of 2007. The record-setting month, with sales 22 percent higher than June of 2007, keeps the company's sales ahead for the year despite a weak marketplace.
"I am pleased to report that sales were strong across the model range and have been exceptional for the newly introduced Monster 696," says Jason Chinnock, DNA's national sales manager. "The 696 demand outpaced our supply for the month otherwise the new record of 1410 units would have been higher! We will be working hard to meet that demand in the coming months and with the motorcycle market reporting slower sales, we are excited to be bucking the trend."
Ducati North America sales have nearly tripled since 2003. A string of commercially successful bikes, from the Hypermotard to the new 1098 and 848 superbikes, and now the new Monster have taken the brand to sales of over 10,000 units in the last 12 months. "The transformation of our product lineup and the exceptional dedication of our dealer network to improve has delivered these outstanding results," says Michael Lock, CEO of Ducati North America.