MILWAUKEE, Wis. - Dunlop Tires will serve as the official tire sponsor of Harley-Davidson’s 110th Anniversary events, taking a prime position at events in Rome, Sturgis and Milwaukee events.
Harley riders will have the chance to speak with Dunlop staff during events about tire selection and performance.
Dunlop tires have been mounted as original equipment on Harley-Davidson motorcycles since 1984. Dunlop is celebrating a major anniversary of its own in 2013 as it marks 125 years as a tire manufacturer.
"Harley-Davidson riders are passionate about their motorcycles and appreciate the impact of riding on quality tires like Dunlop," said John C. Farris, Jr., director - global brand alliances and business development. "Our 110th Anniversary is a unique opportunity to showcase the respected tradition that connects Harley-Davidson motorcycles and Dunlop tires, which includes Dunlop's longtime support for Harley-Davidson racing programs."
Dunlop and Harley-Davidson are reportedly working together on several activities for the 110th Anniversary, including having Dunlop staff experts at events in Rome, Sturgis and Milwaukee, social media motorcycle tire care tips, a tire rebate offer through June 15 and more.
Posted by Holly Wagner