Dunlop Motorcycle Tires will partner with world renowned stunt rider and entertainer Jason Britton to promote Dunlop Tires and Jason Britton shows at consumer and special events.
"We are very happy to enter into this arrangement with Jason as he is widely recognized as one of the most talented and responsible extreme stunt riders anywhere," said Dennis Teed, Dunlop marketing director. "It's a great opportunity because we share a common vision to promote high-performance products."
The partnership will feature Britton, who is host of "SuperBikes" on SpeedTV
and the executive editor of 2Wheel Tuner Magazine, in select shows and
events promoting and using Dunlop sport radial tires, including the 68th
annual Sturgis Rally in August and the 2008-9 Cycle World International Motorcycle Shows. Dunlop will also be producing a poster and print ad featuring Britton and will include him in the 2009 Dunlop brochures.
"It's great to be on board with Dunlop," said Britton. "They have a longstanding commitment to the sport, and I'm proud to be a small part of that legacy."