Dealers seeking a way to introduce customers to ATVs may want to look into obtaining "Ride Safe, Ride Smart" a nine-minute DVD offering a look at how to get a proper start in ATV riding.
Offered by the ATV Safety Institute for $15, the video profiles two families: one who rides for recreation only, the other who uses their ATVs first for working on the farm, then as camping and trail riding machines. Both sets of parents lead by example, emphasizing riding an ATV that is right for your age, wearing proper protective gear and respecting the environment. They also recommend taking an ATV RiderCourse to get the most from an ATV.
See www.atvsafety.org to view the video and to find out how to order a copy for showroom play.