Rental is still the core
Demand for new model rentals can be a bellwether for eventual sales. If that holds true, Polaris is in for strong sales of the new Indians based on demand for rentals that EagleRider will start offering this year.
“Our customer demand, not only domestically but internationally, has been very high for Indian. We will be purchasing the Chieftain and the Chief, equipped for touring,” McIntyre said. “I think Indian and Harley will both be the big winners. It will be a synergistic growth effect that will help both brands.”
Then there’s the increasing popularity of more minimalist, café racer styles. “Our interest in Triumphs, for example, started about three years ago. Now Triumph is getting more popular,” McIntyre said.
Demand is “not anywhere near like the touring or cruiser style, but it is growing,” McIntyre said. “If we got requests for trikes, our fleet would be trikes. But we will only offer iconic, reliable brand names built by proven manufacturers.”
The company’s new website will allow rental customers to order just about anything they want, with video tools to help them through the process. “We are moving into video content so you can see what a motorcycle vacation looks like, or a tour. You can get a 90-minute video, or dig deep and get the five-minute version with the hotels and people and the chase vehicle,” McIntyre said.
“You can meet the manager of the store and see what is for sale for refurbished vehicles,” he added. “Not only 21 images of every bike, you will see videos of every angle of that bike. We want to make it extremely transparent to the customer.”
If all that seems like a lot to coordinate, it explains why the end-to-end experience has been growing in smaller bits over the last 18 months. The new website will tie them all up with a bow, just in time for the spring riding season.
“EagleRider has just begun. We are changing the entire recreation experience within the motorcycle industry,” McIntyre said. “There are so many people that want to experience beautiful places on two wheels.”