MAPLE GROVE, Minn. - Minnesota Motorcycle Monthly has named Guido Ebert editor. He succeeds Sev Pearman, who led the magazine for the last 10 years.
"After a decade with MMM, pulling together nearly 100 issues, I felt it time for new stewardship," Pearman said in a press release. "Guido brings a unique skill set and passion to the position. His addition to the team will allow us to broaden our reach and expand our web presence."
"I recently met with Guido," said MMM publisher Victor Wanchena, "and anticipate a dynamic future for the newspaper." Ebert joins managing editor Bruce Mike on the publication.
"Vic, Sev and Bruce have done a fantastic job of keeping MMM's print edition relevant in this increasingly paperless society, and I look forward to working with the entire team to build upon their successes during my tenure with the publication," Ebert said in the release. "Motorcycling -- like fishing, golf, running and bicycling -- is hugely popular here in Minnesota, and so it only makes sense that we have an outlet that represents the rider community -- from novice to expert, scooterist to touring enthusiast."
According to MMM, ridership is at "record-level highs" in Minnesota with more than 230,000 registered two-wheel vehicles and about 400,000 licensed riders, which accounts for 7.5 percent of the population.
Ebert is a former senior editor with Dealernews.