EBR using state grant to promote brand in Europe

Publish Date: 
Feb 20, 2014

EAST TROY, Wis. – EBR has been awarded a Global Business Development Program grant from the Madison-based Wisconsin Economic Development Corp. and will use the funds to attend the European trade show, Motodays Fiera Roma, March 6 to 9.

Representatives from Erik Buell Racing said they plan to promote the new EBR product line and expand its dealer network across Europe.

“This grant allows our team to meet with key stakeholders across Europe,” said Erik Buell, president and CEO of EBR. “We know the passion in Europe for sport motorcycles continues to grow, and our goal in attending this show is to ultimately expand our dealer footprint in the region.”

The state grant program is designed to help Wisconsin-based companies lay the foundation for new export strategies or build upon existing export programs.

Posted by Holly Wagner