Economy Fells Yamaha of Napa


The economy has forced the owners of Yamaha of Napa to close.

“It’s sad because it happened so fast,” owner Jeff Monroy told the Napa Valley Register. “I kept reducing my costs and laying off people, and it kept getting worse. I just couldn’t pay the bills any more.”

Monroy said February gross sales were down 85 percent compared to February of 2009 as customers cut down on maintenance and repairs as well as purchasing.

Monroy and a partner launched the dealership in late 2004 and grew to nine employees.

“The first three-and-a-half years were great, the last one-and-a-half years were tough,” he said. “Too many people are worrying (about paying for) food and housing to worry about playing with their toys right now.”

Posted by Holly Wagner