EICMA 2007: Aprilia Revs Up

Publish Date: 
Nov 19, 2007
By Guido Ebert

MILAN, ITALY - The Piaggio Group has earmarked Aprilia to represent the group's five-brand portfolio in the medium- and top-end of the high-performance motorcycle market.

The Piaggio Group controls the Piaggio, Vespa, Aprilia, Moto Guzzi, Derbi and Gilera brands.

Piaggio's plan is to use put some serious funding behind Aprilia, allowing the company to ramp up its on-road and off-road product offerings, and then to create excitement for that product through increased participation in on-road and off-road competition.

Aprilia introduced the 450cc SXV and RXV at EICMA 2005, and the SL 750 Shiver and 850cc Mana at EICMA 2006. This year the company revealed four bikes: the SMV 750 Dorsoduro, RX 125, SX 125 and the concept FV2 1200.

SMV 750 Dorsoduro
Aprilia describes the SMV 750 Dorsoduro as "a radical, acrobatic, sports motorcycle with no space for frills or parts that are not essential to delivering maximum riding pleasure."

Well, "no frills" may be in the eye of the beholder. You see, while the Dorsoduro eliminates everything the rider does not actually need, including passenger footrests (available as an optional accessory) it does offer gobs of things the rider of such a bike would desire. In short, it's the Gentleman's Supermotard.