EICMA 2007 attendance up 6%

Publish Date: 
Nov 26, 2007
By Guido Ebert

MILAN, ITALY - Organizers of the 65th edition of the Milan International Motorcycle and Bicycle Exhibition (EICMA) say an estimated 535,000 people attended the five-day event, although travel to the Fiera Milano convention center on the outskirts of the city was hampered by a subway workers strike and — perhaps most poignant for an event devoted to two-wheelers — snarled automobile traffic on nearby expressways.

Show organizers say EICMA 2006 attracted 530,000 people, up from roughly 500,000 visitors in 2005.

EICMA 2007 featured 1,515 motorcycle-related companies from 39 countries showcasing product within 740,912 sq. ft. of exhibition space in ten halls. Show organizers say approximately 54,632 trade visitors attended the first two trade-only days of the event, down from about 58,000 trade visitors who attended EICMA 2005. More than 2,000 journalists received press credentials.

EICMA is operated by EICMA SpA, a company owned by Confindustria ANCMA (the Association of Italian manufacturers of bicycles, motorcycles, scooters, components and accessories). Costantino Ruggiero, director of EICMA, says he's confident more people would have attended the event had the police not closed access roads for two of the five days because of traffic problems.

"A day out at the show should not be ruined by traffic problems; but perhaps that is a clear sign that people should use public transport, motorbikes and bicycles instead of cars," Ruggiero says.

"Whose fault is it?" he asks. "Probably not anyone in particular. Certainly not EICMA and the Fiera Milano — even if they had to help to find solutions. The need to resolve the problems for the future must lie with the state. (Continued)