EICMA 2007: Italy Buzzing With Honda Hornets

Publish Date: 
Nov 7, 2007

THE HONDA HORNET 600 is still the most popular motorbike on Italian roads, according to Confindustria ANCMA, the industrial association that represents the world of two wheels in Italy.

Between January and September, 8429 Honda Hornet 600 were sold, an increase of 23% on the figure of 6852 from last year. The figures were announced at EICMA Milan International motorbike and bicycle show today.

Overall motorbike sales in Italy suffered a slight drop of 0.10%, dropping from 502,905 to 502,388. The biggest drop was motorbikes (-6%) and maxi scooters (-2%), while 50cc scooters increased (+11.43%) as did quads (+22.24%), helping the final overall figure.

Although the Hornet was the best selling bike, Honda lost 3% market share, Yamaha 1.4%, while Kawasaki grew (+0.8%), as did BMW (+0.9%), Ducati (+0.9%), Harley Davidson (+1.8%), KTM (+0.5%) and Triumph (+0.9%). Suzuki was unchanged.

Honda gained ground in the scooter market at the expense of Piaggio, who lost 8.6%. Honda gained 3.5% and so closed to just one percentage point of the Italian company. Yamaha was stable, while Kymco, Aprilia and Suzuki all grew market share.

Just in time to get those stats and commend the industry, former Italian prime minister Silvio Berlusconi visited the event, examining the new products for most of Wednesday morning.

"This show is extraordinary and has become the best and the biggest in the world," he said. ANCMA President Guidalberto Guidi accompanied him in visiting some of the biggest and most prominent booths at the Milan show. At Ducati he talked to CEO Del Torchio, visited Brembo, Moto Guzzi, Aprilia, Morini and Garelli; as well as foreigners such as Husqvarna, Yamaha and Suomy.

2008 Honda Hornet 600