Global Motorcycle Outlook
The main focus for the Piaggio Group's motorcycle business will be on broadening the product line-up for each brand and repositioning those brands to have each contain their own brand identity.
Thus Derbi will focus on the small and medium displacements, Aprilia on the medium- and top-end with high-performance vehicles, while Moto Guzzi will expand its range of products featuring "unique design and historic brand values."
Colaninno says intra-group synergies among the Piaggio brands will continue, with special attention given to the in-house development and production of new medium and large displacement engine solutions for the new range of bikes, an improved after-sale service and an expansion of each brand?s parts and accessories operations.
Global Scooter Outlook
In the scooter business, the Piaggio Group intends to consolidate its European market leadership through continuous enhancements to its product ranges and the introduction of models featuring "innovative solutions" (three-wheel scooters, hybrid engines). It also plans to strengthen the identity of each brand (Piaggio, Vespa, Gilera, Aprilia and Derbi), with a view to segmenting the customer base according to market demand.
The plan also envisages improvements in the after-sales service, expansion of the distribution network and start-up of sales channels in developing countries. Sales volumes will be augmented on the North American market and production in China will be expanded to meet the growing demand for products.
EICMA 2007: Piaggio Keeps Sales Growing
Publish Date:Nov 15, 2007
By Guido Ebert