EICMA 2007: What's In A Name?

Publish Date: 
Nov 12, 2007
By Guido Ebert

MILAN, ITALY - Remember the Chevrolet Nova? Remember what "Nova" translates to in Spanish? No go. Mitsubishi had some problems with its Pajero, but we'll leave you to figure that one out on your own. In the meantime, have a chuckle reading some of the model names and signs on display at EICMA in Milan: