EICMA 2012: Ducati boosts market share worldwide, says Del Torchio

Publish Date: 
Nov 12, 2012

MILAN, Italy – Nine out of every 10 motorcycles manufactured in Ducati's Bologna-based factory are destined for markets outside of Italy -- and the U.S. ranks tops among them.

So said Gabriele Del Torchio, CEO of Ducati Motor Holding during a press conference to unveil the marque's 2013 model line.

“Since 2007, we have only seen “red” on the bodywork of our bikes,” said Del Torchio. “Ducati’s record turnover of 2011 looks set to increase 20 percent further by the close of 2012 with over 44,000 motorcycles registered. Our market share has also grown from 2.4 percent in 2006 to 5.2 percent in 2012, an equivalent of over 10 percent share in what we call the ‘Ducati Relevant Market’.

"Ducati has become even more global today, with approximately 9 motorcycles out of every 10 produced in our Borgo Panigale factory in Bologna destined for foreign markets," he continued. "The USA is currently our top market, achieving a consistent two-figure growth, while other geographical areas, such as the Far East and Latin America where we are investing major resources and reaping promising results, are still yet to reach their full potential.

Ducati's 2013 motorcycle line will debut to the public and trade during the 77th EICMA show which starts Nov. 15. 

AUDI BACKBONE. Despite the global market situation and economic difficulties, Ducati’s growth trend has continued, both in terms of market share and of production and sale volumes, Del Torchio noted. Ducati's recent acquisition by the Audi Group further enhanced the motorcycle manufacturer's structure and organization, enabling it to face the future with a positive and confident attitude, he said.

“With the arrival of the new shareholders, Ducati is in stronger hands than ever, and being part of the Audi Group will definitely contribute to Ducati’s growth and expansion. This acquisition acknowledges the value of everyone who works in our company, the value of the Ducati brand, and of its past achievements," he noted.

RACING PROGRAM. Four Ducati riders are confirmed for MotoGP with Nicky Hayden and Andrea Dovizioso for the factory Ducati Team and Ben Spiesand Andrea Iannone for the satellite team. Team Ducati Alstare for World Superbike, coordinated by the Belgian organisation managed by Francis Batta, will field Carlos Checa and Ayrton Badovini aboard the new 1199 Panigale.

NEW MODELS. Claudio Domenicali, general manager Ducati Motor Holding described the new generation Hypermotard family, and underlined the strategic role of the 1199 Panigale supersport model and world debut R version.

“...we present one totally new model and a series of significantly updated models in line with our strategic plan,” Domenicali said. “The Hypermotard is completely new. Technologically enhanced and presented in standard and SP versions, it has a brand new 4-valve per cylinder, liquid-cooled, Testastretta 11-degree engine, equipped also with our new secondary air system. The new motorcycle maintains the spirit of the original Ducati Hypermotard, but widens its accessibility with a larger fuel tank and revised ergonomics.

"We also present the Hyperstrada, a model equipped with a series of features that extend the motorcycle’s use into the world of touring, while maintaining the fun-to-ride character typical of a supermotard," Domenicali added.

“With our passion for racing and sport bikes, we just had to produce an ‘R’ version of the 1199 Panigale, Domenicali said. "The ‘R’ title represents Ducati’s maximum expression of technology. In this case, connecting rods in titanium in addition to many other lightweight components and a race kit that represents a package ideal from which to develop the Superbike version, which will race next year.

"We have also decided to extend the Diavel range with the introduction of the Diavel Strada. Equipped with luggage, large screen and revised, more upright riding position, the Diavel is now ready also to entertain riders on longer rides outside the city.”

Posted by Mary Slepicka