EICMA organizers plan BikeAsia 2008

Publish Date: 
Nov 19, 2007
By Guido Ebert

MILAN, ITALY - The organizers of EICMA are planning yet another major international motorcycle show, this one thousands of miles away from Italy, in Singapore.

BikeAsia 2008, planned for next April 10 to 13, is destined to serve as the first international exhibition for motorcycle, bicycles accessories and components in Southeast Asia. The show is owned by BikeAsia Pte Ltd., a joint venture between Italy's Eicma SpA, a company owned by Confindustria Ancma (the Association of Italian manufacturers of bicycles, motorcycles, scooters, components and accessories) and Innovative Exhibition Pte Ltd.

BikeAsia says 500 million people are able to reach Singapore via a 5-hour flight and over a billion people are able to reach the city via an 8-hour flight. Organizers say minimal visa requirements, the show?s location in the middle of Asia and the high number of flight carriers in the area make Singapore the ideal location for such an event. Exhibitors are likely to come from all over the world. Visitors are expected to primarily come from places such as Australia, China, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Taiwan, Thailand and Vietnam.

"I remember when I first moved to Singapore, a numbers of years ago, bicycles and motorcycles were for those who couldn't afford cars. But nowadays, when I cycle on Sunday mornings, I see people riding Italian and American cycles costing thousands of dollars," Roberto Fabbri, managing director of BikeAsia Pte Ltd., tells Dealernews.

The disappointing issue, Fabbri says, is that such a large and enthusiastic market has to live with a limited choice of motorcycle and bicycle models, and even less accessories. (Continued)