EICMA UPDATE: Harley targets young urban riders with Street 750, 500

Publish Date: 
Nov 4, 2013
By Beth Dolgner

MILWAUKEE, Wis. – Harley-Davidson is targeting the young urban market with the Street 750 and Street 500. The two new models are part of the Dark Custom line and were unveiled in Milan, Italy, as a precursor to Harley’s participation at EICMA.

The Street 750 and Street 500 represent the first all-new platform from Harley-Davidson in thirteen years. The new liquid-cooled Revolution X V-twin engine powers the motorcycles.

The Street models have a narrow chassis designed for agility paired with a low seat height. The wide-set handlebars are intended to offer easy maneuverability. The black, minimalist style is, Harley says, the perfect blank canvas for customizing.

“These are the newest motorcycles to join our Dark Custom lineup, which helped make us the number-one selling brand to young adults in the U.S. for the past five years,” said Matt Levatich, President and Chief Operating Officer, Harley-Davidson Motor Company. “Both the Street 750 and Street 500 were designed with thousands of hours of input from young adults in cities around the world. This input guided both the attitude and capabilities of these motorcycles. They are proof that being customer-led continues to be a core driver of our product development process.”

The Street 750 and Street 500 will be limited to dealers in select markets, and are scheduled to arrive on showroom floors beginning in 2014. The MSRP will range from $6,700 to $7,500.

Media images courtesy of Harley-Davidson.