Eide expands powersports presence in Sioux Falls,Top 100 dealer gets bigger too

Publish Date: 
Jul 10, 2013

SIOUX FALLS, S.D. – You can hardly tell the powersports players without a scorecard in Sioux Falls these days.

Vern Eide Motorcars, which also sells motorcycles, plans to buy MidAmerica Motoplex from Brad Snyder and Jeff Johnson in a deal that’s scheduled to be finalized in September.

MidAmerica, a Top 100 Hall of Fame Dealer, sells Honda, Yamaha, Kawasaki, Sea-Doo, Ski-Doo and Polaris ATVs, motorcycles, watercraft, snowmobiles and power equipment.

“Powersports like four-wheelers and motorcycles are fun stuff,” Vern Eide president Jim Lake told the Sioux Falls Argus-Leader. “I have been a longtime customer of MidAmerica, and so are many of the employees. It was an employee suggestion that got us thinking.”

The local powersports map has been changing since late last year. In August Joe Stanford bought Adventure Suzuki Victory Kymco, changing the name to Moto Joe’s Adventure Suzuki Victory. Last month he sold the Victory franchise to Vern Eide to fund his own used car dealership. The combined store will be called Moto Joe’s Auto-Sports.

“The idea was to make enough money to eventually sell it and then use that capital to build my dream – a used-car dealership,” he said. He noted that new Victory dealers will soon be required to carry the Indian marque, which he did not want to do. “Selling only the Victory franchise allowed me to continue to sell powersports equipment, motorcycles and now used cars.” That, he said, enhances trade-in opportunities for motorcycles and cars.

Vern Eide bought Loess Hills Harley-Davidson in Pacific Junction, Iowa, last year. The company also owns Vision Video Interactive, which will provide marketing for the expanded motorsports business.

Finally, Jim Entenman, owner of Top 100 dealer J&L Harley-Davidson and Soo Sport Sales Inc. and who has been in business for 38 years, is adding 9,000 sq. ft. to his building. The state has a lot to offer on- and off-road riders, he said: “There are great, flat roads extending across the state, making it a natural tie for riders and their motorcycles.”

Posted by Holly Wagner