Electric bikes, scooters to grow tenfold in North America by 2018: study

Publish Date: 
May 17, 2013

BOULDER, Colo. – Sales of e-motorcycles and e-scooters in North America will grow from a little more than 4,000 in 2012 to more than 36,000 in 2018, a nearly 10-fold expansion, according to a recent report from Pike Research/Navigant. 

“The market for e-motorcycles and e-scooters will grow as manufacturers provide more robust features, including longer range capability, better performance and, in the case of e-motorcycles, higher speeds,” said Dave Hurst, principal research analyst with Navigant Research. “The North American market is still very much in its infancy, but the United States will see strong growth, with a compound annual growth rate of greater than 50 percent through 2018.”

Scooters in general and e-scooters particularly are popular as primary transportation in China and other Asian countries, but Americans still buy them mainly for recreation, slowing their uptake in the North American mainstream.

Part of what’s helping the e-two-wheeler market in North America is growing acceptance of e-vehicles in general, researchers at Pike Research found.

“E-motorcycles and e-scooters are being positively affected by the electric car and light truck markets,” the researchers found. “Whether it is due to additional public charging infrastructure or an increased comfort with electric driving, many in the e-motorcycle and e-scooter industry are experiencing either more interest from consumers or increased sales as a result of the electric car and light truck growth.”

The results are published in a study titled, Electric Motorcycles and Scooters: Market drivers and barriers, government policies, technology issues, key industry players and global demand. The full study is available for purchase by contacting sales@pikeresearch.com.

Posted by Holly Wagner