BRP will begin marketing and selling the electric Can-Am Commander this summer in Canada and select states in the U.S.
“We will be using the same marketing and distribution strategy that we used for our Can-Am Spyder roadster,” said Mihai Rasidescu, vice president of the company’s Specialized Vehicles Group. “We will recruit from within our existing dealer network to develop the business and gradually expand as market demand grows. We will go out in phases, and starting July 1, 2012, the Can-Am Commander electric side-by-side vehicle will be on sale at some BRP dealers in Quebec, Ontario and Alberta, and in California, Florida, Illinois, New York, Texas and Virginia.”
The prototype of the electric side-by-side was introduced in Montreal last summer during the Club BRP event. BRP said it decided to move toward full production “in light of the reaction from dealers, distributors and media from around the world.”
BRP partnered with Sherbrooke University in southern Quebec to develop the Commander’s electric technology. The model can reach a speed of about 25 mph and has a range of between roughly 25 miles and 100 miles, depending on driving habits, vehicle speed, terrain conditions, weather temperature and battery type.
The vehicle will be assembled at a new plant in the city of Sherbrooke. BRP also will use the plant to assemble specialized motorized vehicles derived from its line of products. The facility will concentrate on assembling customized vehicles to meet the requirements of governments, municipalities, institutions and agencies, as well as individual consumers.
“This decision allows us to first assemble gasoline-powered vehicles with specific requirements from our existing products for which we already have orders from the Middle East,” said José Boisjoli, president and CEO. “We will also make the most of the technologies developed at the Centre de technologies avancées BRP-University de Sherbrooke (CTA) and produce zero-emission electric vehicles.”
The new assembly plant will create 20 new jobs in Sherbrooke and will grow according to demand.
Posted by Arlo Redwine
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