Scorpion Sports founder and Dealernews columnist Eric Anderson has launched a new business venture that will help manufacturers work with powersports industry experts to build their brands.
VROOM Network will connect both foreign and domestic manufacturers with those who know a thing or two about advertising, marketing, certification, distribution and sales.
VROOM will focus on revamping company business models to make them more fit for today’s technology and the changing economy. "Because I have experience in building heavily brand-driven distributed brands as well as dealer-direct models, I know the challenges on both sides of the equation,” Anderson says in a news release. The company will also help with branding, brand launch strategies, apparel and helmet development, viral marketing and other powersports business aspects.
For more information, contact Anderson at 949-874-2645.
Posted by Cynthia Furey