EAST TROY, Wis. – Erik Buell Racing (EBR) said it has lined up more than 60 United States dealers to launch its EBR 1190RX, a lightweight (419 lbs.), liquid cooled, 72-degree V-twin-powered sport motorcycle.
Jordan Richardson, general manager at Ray Price of Fayetteville, N.C., said even with the Buell name and reputation attached, the decision to carry a new marque wasn’t easy. “It took a lot of consideration, even so. You never want to make a decision off the cuff,” he said.
Although the Ducati-Triumph shop hasn't yet identified the exact customer for the EBR brand, Richardson said they’re getting inquiries. “We’ve had a handful of people contact us asking when we are getting the bikes. We’re hoping we’ll have some success with it,” especially since EBR’s first bike bears some similarity to the Ducati Panigale.
Recruitment of founding dealers began in October. The dealers, which the company said were selected based on their overall knowledge and passion for motorcycles and commitment to lifelong service to local customers, will feature the new 1190RX model in showrooms starting in March.
Featuring innovative technologies, the 1190RX boasts maximum power of 185 horsepower at 10,600 RPM and torque of 101.6 ft.-lb. (137.8 Nm) at 8,200 RPM.
EBR is emphasizing dealers within the top motorcycle markets and metropolitan areas across the United States. The company said it will continue to expand its dealer network throughout 2014. Several dealerships across Europe and Australia are also signing up.
Dealers announced so far are: