Erik Buell Racing launches 1190RX with 60 dealers

Publish Date: 
Feb 6, 2014
By Holly J. Wagner

EAST TROY, Wis. – Erik Buell Racing (EBR) said it has lined up more than 60 United States dealers to launch its EBR 1190RX, a lightweight (419 lbs.), liquid cooled, 72-degree V-twin-powered sport motorcycle.

Jordan Richardson, general manager at Ray Price of Fayetteville, N.C., said even with the Buell name and reputation attached, the decision to carry a new marque wasn’t easy. “It took a lot of consideration, even so. You never want to make a decision off the cuff,” he said.

Although the Ducati-Triumph shop hasn't yet identified the exact customer for the EBR brand, Richardson said they’re getting inquiries. “We’ve had a handful of people contact us asking when we are getting the bikes. We’re hoping we’ll have some success with it,” especially since EBR’s first bike bears some similarity to the Ducati Panigale.

Recruitment of founding dealers began in October. The dealers, which the company said were selected based on their overall knowledge and passion for motorcycles and commitment to lifelong service to local customers, will feature the new 1190RX model in showrooms starting in March.

Featuring innovative technologies, the 1190RX boasts maximum power of 185 horsepower at 10,600 RPM and torque of 101.6 ft.-lb. (137.8 Nm) at 8,200 RPM. 

EBR is emphasizing dealers within the top motorcycle markets and metropolitan areas across the United States. The company said it will continue to expand its dealer network throughout 2014. Several dealerships across Europe and Australia are also signing up.

Dealers announced so far are:

Arizona
Iron Horse Motorcycles, Tucson
Top Spoke EBR Arizona, 
Tempe
 
California
A & S Powersports
, Roseville
Harley-Davidson of Glendale

San Diego BMW Motorcycles

Tri-County Powersports
, Moorpark
 
Florida
Black Widow Harley-Davidson, Charlotte
BMW Motorcycles of Jacksonville

BMW Motorcycles of Pensacola

EBR of Orlando

Florida Sports Cycle & ATV
, Stuart
Motorsports of Melbourne
, Palm Bay
Riva Motorsports
, Pompano Beach
St. Pete Powersports
, St. Petersburg
Unique Super Bikes Co., 
Miami
 
Georgia
EBR of Dahlonega

 
Illinois
Motor Cycle Center
, Villa Park
 
Indiana
Dreyer Honda South
, Whiteland
 
Iowa
Hicklin Power Sports
, Grimes
 
Louisiana
GN Gonzales LLC, Baton Rouge
 
Maryland
Battley Cycles, Gaithersburg
 
Massachusetts
Dunbar Euro Sports
, 
Brockton
EBR Motorcycles of Westfield
 (was not yet open at press time)
 
Michigan
EBR of Southeast Michigan
, Canton
 
Missouri
EBR of Missouri
, Festus
Reno’s Powersports KC
, Kansas City
 
Nebraska
Dillon Brothers Motorsports, 

Omaha
 
Nevada
Freedom Cycle Las Vegas

Freedom Cycle Reno
 
New Hampshire
American Trikes and Motorsports
, Keene
Derry Cycle

 
New Jersey
Cherry Hill Motorsports
EBR Metuchen

Flemington Yamaha-Kawasaki

Ocean County Powersports, Toms River
 
New York
Big Boyz Toys
, Marlboro
Bob Weaver Motorsports, North Tonawanda
 
North Carolina
Ray Price of Fayetteville

 
Ohio
Harley-Davidson Bike Town
, Youngstown
 
Pennsylvania
Blackmans Cycle Center
, 
Emmaus
Fast By Ferracci
, Willow Grove
Pittsburgh Cycle Center Inc.

White’s Harley Davidson Sales
, 
Lebanon
Williamsport Honda

 
South Carolina
Real Performance Motorsports
, Greenville
 
Tennessee
Garry Griffith Cycles, Chattanooga
 
Texas
AF1 Racing
, Austin
Alamo BMW-Triumph
, Boerne
European Cycle Sports Ltd.
, Plano
Eurosport Cycle
, 
Fort Worth
Goe Kawasaki
, Angleton
Houston Superbikes

 
Virginia
Redline Performance Motorsports, Yorktown
 
Washington
Bellevue Motosports

Pacific Northwest Motorcycles, Ferndale
 
Wisconsin
Hal's Harley-Davidson
, New Berlin
Rod’s Ride on Powersports Inc., LaCrosse
Stock’s EBR
, 
Manitowoc