The participant whose picture receives the most Facebook "likes" by Oct. 31 will receive a free jersey, pant and glove package of their choice, based on availability.
Why would BTO Sports do this? Because participants must "like" the BTO Sports Facebook page before they can post their best whip picture.
"We're always excited to see the sick whip tricks of our fans," said a BTO Sports representative. "And the 'Whip Contest' lets them show off their riding skills and win some free gear at the same time," says a BTO Sports press release, "We want this to be a fun way of rewarding good riders, not daredevils."
The company stresses that it’s asking people to post existing pictures of the "whip" trick, and isn’t encouraging inexperienced riders to attempt tricks just for the sake of winning.
BTO Sports sells helmets from top brands like Shoei and Thor, boots from Fox and Alpinestars, and jackets from AXO and O'Neal. The site is having a "blowout" sale on 2010 motorcycle essentials with closeout deals of up to 50 percent off the original price.
Posted by Holly Wagner