Expanded Brammo HQ puts operations under one roof

Publish Date: 
Jan 20, 2014

TALENT, Ore. - Relocation to a former Walmart site in this Oregon town may be one of the elements that will help Brammo Inc. achieve sales of more than 1,000 electric motorcycles this year, CEO Craig Bramscher said.

"We went from 25,000 square feet to 100,000 square feet," he told the Mail Tribune. "We've got lots of room for expansion."

Brammo has moved its operations from five buildings in Ashland to the site in Talent. Now 55 employees are in Talent, and the five remaining in Ashland will move when a battery lab is finished inside the new facility.

Bramscher said the facility has the capacity to assemble 5,000 bikes per year. At that level it would employ 300 workers. Battery construction, motorcycle assembly, research and development, engineering, administration and marketing will all be housed in the building.

While most of the equipment was moved from Ashland, the firm has added a hand fabrication shop and a new system for accounting and control. A six-station assembly line is fed by adjacent subassembly stations. Company personnel then road test each bike or put it on a dynamometer if weather is bad.

Bramscher declined to give sales numbers, saying he can’t give specific figures while the firm is raising capital due to federal Security and Exchange Commission rules. The company is awaiting homologation for the Empulse in the European Union. Combined with that, he thinks the move will help the company build sales.

"Much of it is just physically getting folks under one roof," he said. Besides selling more motorcycles, the firm expects to benefit by supplying battery packs to other producers of electric-powered sporting vehicles.

Posted by Holly Wagner