Facebook campaign to guide Metzeler/Indian Larry custom build

Publish Date: 
Mar 11, 2014

ROME, Ga. – Tire maker Metzeler is kicking off the 2014 riding season with custom bike shop Indian Larry Motorcycles that will end with one fan taking a cross-country ride on a custom motorcycle built with input from motorcycle fans via the Metzeler USA Facebook page.

The entire build will be documented on Facebook in a web series starting March 17 and ending with a lucky fan taking off on a "Follow Your Dream" ride vacation on the custom bike. Fans get the chance to win by sharing why they deserve the "Dream Ride" at facebook.com/metzelerUSA by June 6.

"We've brought together two brands whose missions have always been about performance and quality…Now a lucky fan will get to experience those qualities at their best on one of America's top riding routes," said Chet Plewacki, marketing director at Metzeler USA. "To watch it all evolve in a web series, with the fans engaging on the customizations, makes this entire program a true dream experience from start to finish."

The grand prize winner will receive a four-day/five-night trip from which they can select a top course in the United States for the Follow Your Dream ride such as the Blue Ridge Parkway or Dragon's Tail. The winner will also receive a custom motorcycle helmet and leather jacket, a Sony Action Head Cam and 10 sets of Metzeler ME 888 Marathon Ultra tires. The winner will also join the Metzeler team at Indian Larry for the bike unveiling. Fans who enter the Follow Your Dream contest will automatically be included in a sweepstakes with more than 30 chances to win prizes like Metzeler T-shirts and a set of Metzeler ME 888 Marathon Ultra tires. The announcement of the three Follow Your Dream finalists will be made June 16, with the Grand Prize winner to be introduced at the bike unveiling.

"One of the beautiful things about building a custom bike are the surprising turns and improvisation that comes along the way," said Bobby Seeger Jr. of Indian Larry Motorcycles. "Every bike takes a life of its own and we're going to share that creative process with fans as together we build a masterpiece right down to what Metzeler's he sits on."

After the ride, the bike will tour the country with appearances at Metzeler dealers and major motorcycle events so fans can see firsthand the combined vision of the Metzeler bike community and Indian Larry Motorcycles.

Watch the teaser video and enter to win. Click the "Follow Your Dream" tab to learn more. The sweepstakes is open to motorcycle license holders aged 21 and older in the United States and Canada.

Posted by Holly Wagner