Fall launch of Revive Your Ride! includes prizes for dealerships


The Motorcycle Industry Council has revised the prize giveaways for the fall 2011 edition of the Revive Your Ride! sweepstakes, including a $10,000 grand prize package for one lucky consumer and separate awards for participating dealers.

Three cash prizes -- a $10,000 grand prize, $2,500 first place, and a $1,000 second place award -- will be distributed. The three prizes will be provided via pre-loaded debit cards which can be spent buying gear, parts, accessories, service and more at the dealerships.

New for this fall are awards for the participating dealers. Retailers have a chance to win one of two VIP weekends at the 2012 Dealer Expo, Feb. 17-19 in Indianapolis. The Dealer Expo packages include $500 travel vouchers, three nights' hotel stay, and more. One Dealer Expo VIP package will be given to the dealer of the Grand Prize winner, and a second Dealer Expo VIP package will be awarded in a prize drawing from a list of participating dealerships..

The Revive Your Ride! program is designed to help drive floor traffic. The fall promotion runs Oct. 15 through Dec. 31. “For no money at all, retailers can give their customers a shot at winning $10,000, $2,500 or $1,000,” said Cam Arnold, MIC vice president-aftermarket. “It’s another good way to bump up customer traffic, it supports new product introductions, helps move older product, encourages customers to come in for end-of-season service, offers another holiday gift idea for customers and much, much more.

"We’re also excited about the VIP package for participating retailers. Someone’s going to win each prize, and two retailers will go to Indianapolis.”

The promotion requires no investment from retailers; they just have to enroll at www.mic.org/reviveyourride. Participating retailers receive two promotion posters and will have unlimited access to online downloadable flyers, postcards and other digital assets. Each retailer is issued a unique dealer code and will be listed on the dealer locator on the public Revive your Ride! website at www.reviveyourride.org.

Consumers enter the Revive Your Ride! Fall Promotion by getting the entry code from their dealer. Next, they go to www.reviveyourride.org, enter the entry code and complete the online entry form. Winners will be notified on or after Jan. 17, 2012.

Revive Your Ride! was created and is funded by the aftermarket members of the Motorcycle Industry Council specifically to build excitement for two-wheeling and to bring the riding community back to the many retailers of motorcycles, ATVs, side-by-sides, service and aftermarket parts and accessories.

Posted by Mary Slepicka