Fall Revive Your Ride! contest includes extra incentives for dealers

Publish Date: 
Oct 5, 2012

IRVINE, Calif. - The final Revive Your Ride! promotion for the year begins Nov. 1, and it includes two new prize packages for retailers, according to the Motorcycle Industry Council.

The Revive Your Ride! Year-End Giveaway runs Nov. 1 through Dec. 31, offering consumers the chance to win one of 13 prizes, including a grand prize of $2,500, 10 first prizes of $1,000, and two second prizes of $500 -- all of which will be redeemable at participating powersports retail locations.

"All prizes will be awarded in the form of gift certificates that can be redeemed at the participating dealer's store for gear, parts, accessories, service, whatever the customer wants," the MIC announced. "It's a simple... way to close the loop and keep dealers involved in the prize fulfillment."

Win a party. Dealers and PG&A retailers signing up for the Year-End Giveaway program will be eligible to celebrate in style with a chance to win one of two Revive Your Ride Party-Packages for staff and customers. These packages include catering (up to $1,000 value), $200 for a DJ and/or store decorations, and eight $100 gift cards that the retailer may use for door prizes.

One Party-Package will be given to the retailer of the grand prize-winner; the other store will be chosen at random from the participating retailer list, the MIC said.

"For no money at all, retailers can give their customers a shot at winning one of 13 great prizes. And what can be better than a $2,500, $1,000 or $500 gift certificate to their favorite dealership?" said Cam Arnold, vice president aftermarket at the Motorcycle Industry Council. "It's a great way to get riders into your store and thinking about bikes, gear, service and the open road. The giveaway can bump up customer traffic, support new product introductions, help move older product, encourage customers to come in for end-of-season service, and much, much more.

"We're also excited about the Revive Your Ride Party-Package for participating retailers," Arnold said. "Someone's going to win each prize, and two retailers will have a lot to celebrate." 

The Revive Your Ride! contest is funded by the aftermarket members of the Motorcycle Industry Council specifically to build excitement for two-wheeling and to bring the riding community back to the many retailers of motorcycles, ATVs, side-by-sides, service and aftermarket parts and accessories. Retailers who sign up at www.mic.org/reviveyourride will receive two promotional posters, plus unlimited access to downloadable flyers, postcards, web content and other digital assets, the MIC said.

Each participating retailer will receive a unique dealer code and will be listed on a dealer locator available on the public Revive Your Ride! website. Consumers enter the contest by obtaining the entry code from their dealer, then entering the entry code and complete the online entry form on the public website. Winners will be notified on or after Jan. 21, 2013.

MIC press release posted by Mary Slepicka