Finance company offers 'TestRide' lease program for Harley dealers

Publish Date: 
Jan 20, 2012

Rommel Harley-Davidson (formerly Mike’s Famous Harley-Davidson) and Harley-Davidson of Annapolis will support their New Castle, Smyrna, and Annapolis Harley-Davidson dealerships with the TestRide leasing program designed to put more riders on Harley-Davidson motorcycles.

Both dealers signed agreements with Chrome Capital, the Naples, Fla.-based finance company that offers the TestRide program.

Chrome’s TestRide allows customers to ride a Harley motorcycle for two or three years with no further obligation. When the TestRide period comes to an end, the customer can renew the lease, buy the bike or return the motorcycle to the dealerhip.

“TestRide is a revolutionary step forward to help Harley dealers generate additional revenue each month. Chrome’s lease pricing is spot-on, and provides an exciting opportunity for our customers to realize their dream of riding a Harley motorcycle today,” said Brad Hopkins, Rommel Harley-Davidson’s president.

“Having an alternative to traditional financing is a real competitive advantage for our dealerships,” said Aaron Joyner, general sales manager of Rommel Harley-Davidson. “The TestRide lease product addresses many of our customers’ preference of trading/upgrading every three years while alleviating any loan obligations at Year Three found with the traditional finance products.

“In my book, the big winners are the newest riders. All new H-D Rider’s Edge graduates are presented the TestRide lease. It’s the perfect way to ride a Harley motorcycle without a long-term commitment on their first bike.”

Chrome Capital reportedly is working with dealers from New Jersey to Florida, and says it will sign up the top 200 Harley-Davidson dealerships in the U.S. by the end of 2012. Chrome Capital is led by a management team including Peter E. Wasmer, CEO; Stephen J Swain, CFO; and Brian Cramer, VP of dealer development and marketing.

Posted by Holly Wagner

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