First quarter 2014 sales remain flat: MIC

Publish Date: 
May 12, 2014
By Mary Slepicka

IRVINE, Calif. - Motorcycle sales during the first quarter of the year remained pretty much flat from the same period in 2013, according to figures released by the Motorcycle Industry Council in late April. Dual-purpose models continued to enjoy the highest growth rate of all model types, up nearly 4 percent from one year ago. Scooters continued to be the weakest part of the market.

The MIC tracks results for 20 vehicle brands representing 75 percent of industry sales.

Harsh and enduring winter weather in many areas of the country may have been to blame in part for the stagnation of vehicle sales during first quarter. For the first three months of the year, the only markets reporting sales increases over Q1 2013 were dual-sport (3.9 percent), on-highway motorcycles (0.9 percent) and ATVs (0.5 percent). The MIC does not monitor UTV or SxS sales.

Scooter sales for the quarter dropped 10.7 percent with 597 fewer units sold so far in 2014 than in the same period the year before. Off-highway motorcycle sales declined 2.7 percent from previous year, with 461 fewer units sold. The performance in these two smaller market segments caused total sales in the two-wheel market to decline 0.2 percent from first quarter 2013, the MIC reported.