First Sturgis Road Show rolls into Harrisburg this weekend

Publish Date: 
Apr 14, 2011

Fresh from its registration of a word mark for “Sturgis” related to all things rally, Sturgis Motorcycle Rally, Inc. (SMRI) is looking to drum up excitement (as if that were necessary) for the August rally with its first road show this weekend.

The foray will take a slice of the Buffalo Chip, Loud American Roadhouse and other Sturgis icons to Harrisburg, Penn., April 15 to 17 to reach out to mid-Atlantic states.

"After the warm weather states of California, Florida and Texas, Pennsylvania has the fourth highest motorcycle registration in the nation," John Detrick of Motoring USA told the Rapid City Journal. "When someone steps into this Touring Loud American, we want them to feel like they just walked in off of Main Street."

Posted by Holly Wagner