First Triumph-EagleRider franchise to open in Albuquerque July 1

Publish Date: 
Jun 21, 2010

EagleRider and Triumph Motorcycles have forged a partnership that will expand revenue streams for dealers and give customers more selection of rental models, with the first combined franchise about to launch.

Triumph created an incentive for its dealers to become EagleRider franchisees with discounted bikes and financing through EagleRider Finance.

PJ LaMariana, owner of PJ’s Triumph in Albuquerque, NM, will launch the first Triumph-EagleRider franchise July 1.

“I wanted the ability to rent motorcycles to tourists from all over the world,” says LaMariana. “EagleRider has a fabulous reputation and brand recognition. Creating another opportunity for my customers to enjoy Triumph’s superior products will generate more sales and give our customers more options, such as rental tours down historic Route 66.”

Philip Jacobs, director of franchise development for EagleRider, says the rental model will lead Triumph Dealers to what the company refers to as the “Core 4:” more sales, more service, more showroom traffic and a new profit center.

“We want to add more revenue streams for our more than 200 North American Triumph Dealers,” says Satu Mehta, VP of Triumph Motorcycles North America. “The partnership with EagleRider gives our dealers a rental department that is already a proven high margin stand-alone new profit center.”

The program is designed to give franchisees immediate local store marketing and website branding, reservation systems, and full-time Self Guided and Guided Tour support departments. Marketing of the EagleRider services lets local customers and tourists know about the Triumph dealership and the variety of bikes for rental and sale.

“Triumph has been in the motorcycle business for more than 100 years and EagleRider has been franchising for nearly 20 years,” says Jacobs. “This partnership combines expertise unparalleled in the industry and provides our dealers and franchisees a head start over the competition.”

The companies laid out the details of the partnership in Orlando, Fla., on Feb. 20 at Triumph’s annual dealership conference.

Posted by Holly Wagner