Florida-based import dealership expands retail business

Publish Date: 
Apr 12, 2013
By Holly J. Wagner

JACKSONVILLE, Fla. – Jaguar Power Sports is opening a new location, citing new distributor relationships and more retail space.

The business plans a soft launch for the weekend of April 19, moving from a 1,000 sq. ft. space to 6,900 sq. ft. A grand opening bash and coming-out party for a new mascot is planned for May 18.

To stock the retail store, owner Shaun Jackrel said he has relationships with Parts Unlimited and Western Power Sports, and plans to have Tucker Rocky on board by the soft opening, expanding the parts lines and in-store displays. The new store will include showroom space dedicated mostly to PG&A, with videos and interactive displays; a customer lounge; and a service facility. 

There will also be a Street FX-sponsored LED and lighting room. “We will have a dedicated room for Street SX. We are the only store in Jacksonville that does custom LED lights,” owner Shaun Jackrel said. “We do customization on electrics and golf carts, too.”

Jaguar has a CiteCar electrics franchise, and contracts with hotels, resorts, casinos and attractions that hire Jaguar to customize and maintain electric vehicles for them. Many of the vehicles are made to order for tours, parking shuttles and other uses, he said.

“We started out very small. Within a year we had a full-fledged store in Pecan Park flea market,” he said. “We built up with no outside funding. We did it every weekend while we were going through school. In 2006, the flea market burned down. We lost $150,000 in inventory.”

He opened the formal store in 2009. 

Jaguar Power Sports sells primarily new motorcycles, ATVs and scooters from Japan, China and Korea, plus used vehicles from Polaris and Honda. It also reportedly has a thriving business selling imported parts to other dealers. “We work with all the dealers in Jacksonville, so having the parts in stock is big for us,” Jackrel said.