ROAR Motorcycles Inc. is running for the border. The company founded in Daytona Beach, Fla., in 2008 is spreading its female-centric concept to Canada.
The company sold the licensing rights to use the ROAR Motorcycles name and sell its products in the Seattle, Wash., and Vancouver, Canada, area. The new business will be known as West Coast ROAR, owned by Greer Stewart and Joley Baker.
West Coast ROAR will initially launch a riding school, establish a ROAR Sisterhood Association and offer riding tour packages through the Pacific Northwest. Later phases will include a boutique and dealership, according to the Daytona Beach News-Journal.
Posted by Holly Wagner
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