Florida Harley-Davidson dealer offers lease-to-own financing (updated)

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Harley-Davidson of St. Augustine (HDSA) has teamed up with MotoLease, a California-based lender, to offer special lease financing for credit-challenged customers.

HDSA reportedly is the first and only Harley dealer in the United States to offer this unique financing alternative for customers who want to own a Harley-Davidson or other brand of product but may have bad credit, a bankruptcy or even multiple bankruptcies.

“In today’s difficult economy, many people still want to ride a motorcycle, and of course dream to ride a Harley, but because of credit challenges, they can’t," said Clark Vitulli, co-owner of HDSA. "We’re changing all that.”

The lease-to-own program is only offered on pre-owned and new vehicles at HDSA; the dealership received approval from the Motor Co. on Sept. 8 to offer the option on new models, according to Vitulli.  

The current program requires a down payment of roughly a third of the purchase price. Other qualifications, such as employment status, also apply, according to Allen Good, co-owner of the dealership.

Dealer Profit Solutions is the exclusive national marketing arm for MotoLease. “We chose HDSA as our first new-vehicle dealer because of their reputation for excellent customer service, their status as the only Harley-Davidson dealer in the State of Florida in the last three years to be awarded the Top 100 Dealer status by Dealernews, the leading trade magazine in the powersports industry, and because of their highly experienced owners and quality senior leadership team,” Dealer Profit Solutions co-owners Garrett Jacoby, Bryan Sirois and Jeff McClintock stated in the HDSA press release.

Posted by Mary Slepicka