Florida Megadealer Explores 'Lifestyle Center' Concept

An Eastern cycle dealer is heeding industry experts' advice to make shopping for a bike more of an experience.

Dealer Scott Fischer, owner of Motor Sports Solutions, a Harley-Davidson shop on Colonial Boulevard, and a Kawasaki dealership on Boy Scout Drive, plans to move the Kawi shop and merge the dealerships into a "Motorcycle Lifestyle Center," according to the Fort Myers News Press.

Fischer, a native of Columbus, Ohio, owns five dealerships spread between Ohio and Florida, and is a partner in two more — one in Alabama and another in New Mexico — according to his network website. He bought five of the dealerships between 2000 and 2005.

The Fort Myers H-D business uses about 43,000 square feet, and Fischer is seeking city permits to annex 38,000 square feet next door when he renovates the entire building. If he gets them, his Kawi and recreational products business will replace a restaurant site and vacant space, creating a retail concept called a "lifestyle center."

The $3.5 million renovation project includes a facelift for the Harley shop and a remodel next door to accommodate the moved business.

But one thing is stumping the experts: Can Harley and Kawasaki riders play nice together?

"I am very confident we are going to design and develop something that will wow the marketplace here," Fischer told the News-Press.

He's hired Shook Kelley, a Los Angeles-based architecture and brand management company, to design the new format which, it's hoped, will bring together two very different groups of riders.

"Scott's real focus now is working on the Organizational Health Strategies. He is constantly looking for new ways to make the entire company the strongest group of motorsports dealerships in the country," according to the website.