FMF International has announced the addition of Malcolm McCassy to the FMF family as director of marketing.
"I have known Malcolm and his family for many years and have always appreciated the enthusiasm Malcolm brings to any team. Malcolm will be a great asset to the FMF family. I built this business on the love for motorcycles and the freedom to ride, and 35 years later and I am bringing someone on who shares that same vision. We are excited to have him on board," stated FMF founder and owner Don Emler Sr.
In his new role McCassy will identify new ways to enhance the company's brand and product awareness while maintaining relationships with existing partners and athletes. He also plans to expand FMF outside of the motocross industry.
"After 10 years of friendship, I am very excited to welcome Malcolm to the FMF family. Malcolm will be heavily involved with the FMF brand as a whole, with special attention towards the development of our new apparel line: FMF International," stated FMF Racing’s VP of marketing, Don Emler Jr.
McCassy has spent the past eight years with Alpinestars, building relationships with athletes and industry executives alike.
McCassy can be reached at email@example.com.