Footwear company's racetrack staff to buzz around on a Zero this summer

Publish Date: 
Jun 12, 2012

Anyone visiting the etnies tent on the Lucas Pro Motocross Championship circuit this summer is going to see a 2012 Zero X, thanks to a partnership between the electric motorcycle manufacturer and the action sports footwear and apparel company.

“This is an incredible partnership for Zero Motorcycles,” said Scot Harden, Zero's vice president of marketing. “etnies is forward-thinking, innovative and their global conservation initiatives align with Zero’s.”

“etnies was immediately on-board when Zero Motorcycles came to us about this partnership,” said Mike Regan, global brand director for the footwear and apparel company.

The bike will be at all stops on the 12-city Lucas Oil Pro Motocross Championship tour, showcased by etnies in its onsite booth. It also will be used to transport etnies staff and team riders around the track.

“The Zero X will serve as a great pit bike, and allow etnies team members to quickly get around trackside with no noise,” said Harden.

Posted by Mary Slepicka