Former Custom Chrome VP joins Biker's Choice

Publish Date: 
Jan 10, 2013

FORT WORTH, Texas - Biker's Choice announces that Gerry Bruce has been named regional sales manager for the American V-twin/Harley-Davidson PG&A distributor.

Bruce (see image) formerly was vice president of operations at Custom Chrome.

"Gerry brings with him a balance of passion and knowledge of the market that we're confident will take us to the next level," said Charlie Hadayia, director of business development at Biker's Choice.  

"Now that we have grown the business and the team, adding Gerry to lead the outside Biker's Choice Reps will allow us to take the next steps in growing our sales force and will continue our efforts in becoming the leading industry partner for the entire Harley Davidson/ American V-twin dealer network," Hadayia added.

Press release posted by Mary Slepicka. Press image courtesy Biker's Choice.

See Biker's Choice at the 2013 Dealer Expo, Feb. 15-17 in Indianapolis. To register, click HERE.